ABOUT
Community + Partners
ABOUT
THE FILM
DIRECTOR'S STATEMENT
First, the fun stuff: the music is great, the venue is stunning, the team organizing the festival is amazing, and the fans are a kind, welcoming, interesting, and diverse group of people, all of whom are worthy of having their story told. I love country music – real country, ideally – with guitars and banjos and fiddles and no auto-tune, trap beats, AI, or DJ’s. I love small mountain towns. I love interesting folks. And I love inspiring stories, about people, places, or things punching above their weight. This project has all of that, and more, so making this film is not entirely unselfish.
I believe that we’d all be better, happier, and nicer to each other if we spent a few sunny days listening to real music, surrounded by beautiful scenery, and among kind people. This movie is not a deep dive expose on “what’s wrong with (insert America, Appalachia, the music industry, etc.)” – it's a celebration of what’s right.
Thank you for reading, thanks to those who gave me this opportunity, and thanks to music for uplifting us all.
Deep in a shady mountain holler, surrounded by old growth hemlock and rhododendron, sits one of the worlds’ most beautiful music venues. With a rock cliff behind the stage and a small pond in front of it, the Laurel Cove Amphitheater looks like an Appalachian dreamscape come to life. With just 1,400 seats, it is both aesthetically and acoustically one of the most remarkable venues in the country, and the home of an idyllic music festival, where careers are launched and supported, and where music and memories radiate outward from rural Kentucky to infuse America with genuine Appalachian soul. It is no exaggeration to say that the Laurel Cove Music Festival is both a throwback to an earlier era in music and a bridge to what’s next; an event where Appalachia is celebrated, bonds are formed, and America is – at least for one sultry summer weekend – truly the United States.
The festival – an heir to Tyler Childers’ beloved and departed “Kickin’ it on the Creek” and kin to Healing Appalachia – has featured countless memorable performances, helped launch the careers of artists like The Red Clay Strays (who very literally made a splash in 2024), Sierra Ferrell, Charles Wesley Godwin, Kaitlin Butts (who both sang onstage with kids and then, finding no way to turn her tour van around, drove it – towing a trailer – backwards all the way down the mountain!), Wyatt Flores, Ole 60, Noeline Hoffman, 49 Winchester, and more, and earned boundless affinity. LCMF doesn’t want to be the biggest or the flashiest – it just wants to be the favorite music festival of artists, locals, and fans alike. What you won’t find at this event are influencer tents, levels of VIP access, or $20 beers. What you will find: a family friendly and fully authentic festival – “a near-Woodstock experience that only a few are lucky enough to attend” – and the best musical talent from Appalachia and beyond; an intimate testament to the foundations of country, bluegrass and folk music, set amongst a backdrop that looks like a set from the Lord of the Rings.
Where the Mountains Sing goes behind the scenes of the 2026 Laurel Cove Music Festival (featuring Kashus Culpepper, Evan Honer, The Creekers, and many more) to tell the story of the region, the music, the organizers, the artists, and the fans who together make this a transcendent experience. We’ll embed with event organizer Jon Grace and his “festival family” as they prepare for and operate the event; we’ll join featured artist Cole Chaney on his journey to Pineville; and we’ll ride along with fans making the trek to this joyful communal gathering. We’ll see some of the legendary – and often spectacularly spontaneous performances – and, most of all, we’ll be infused with hope that there’s still a place in America for authentic music and non-corporate events – a place where there are no red states or blue states but a united family of musicians, music lovers, and townsfolk, coming together to enjoy music, each other, and a simpler, kinder way of life.
In a time where nearly everyone in music is trying to tap into Kentucky authenticity and find the next Sturgill Simpson, Tyler Childers, or Chris Stapleton, you can either listen to artists “inspired” by the Kentucky sound – or who synthesize it through the Music Row machinery in Nashville – or you can go directly to the source. There is no better source of this sound than Pineville, Kentucky. This tiny Cumberland Gap town – where Zach Bryan played one of his first paid shows – has become a beacon of hope for music lovers, and it will now find legions of new fans through the lens of this all-access film and the stories it tells. More than a concert documentary, more than a “making of,” Where the Mountains Sing is a celebration of what makes American music – and America itself – so unique, diverse, and inspirational.
COMMUNITY
& PARTNERS
Educational Outreach Campaign
We’re fortunate to have an amazing opportunity to increase engagement, impact, and awareness of this unique and vital part of our nation through a PBS broadcast of the movie and a scholastic version — complete with lesson plans for teachers — to ensure audiences of all ages can learn Appalachian history and experience this beautiful event and the film documenting it. This was not in the original budget, so we’re offering the community a chance to help. We know not everyone is in a position to give, but if you are, we’d be much obliged, and we’ve come up with some fun ways to get you involved with the film and show our appreciation — everything from on-screen credits to festival tickets to being a producer and walking the red carpet!
Charity Auction
The music and community around the Laurel Cove Music Festival have always been about something bigger than a single weekend. We want to contribute to that, so — with the help of artists, fans, and festivals — we’re excited to present a charity auction featuring rare experiences, exclusive items, artist contributions, brand partnerships, and one-of-a-kind opportunities. The auction will support a mix of organizations tied to Appalachia, including groups the festival has worked with in the past as well as a few new partners doing meaningful work on the ground – specifically:
Americans Helping Americans
A nonprofit helping Appalachian communities with food and essential resources
Mountain Ways
A nonprofit organization that exists to help others during times of need, creating opportunities for future generations, and preserving our rich Appalachian history
All funds raised will go to the organizations supported and to deepen the impact of the movie.
TEAM
MICHAEL HOLSTEIN
Director and Executive Producer
Michael Holstein has produced and directed for over 20 years, with diverse experience and a deep affinity for music content, including the PBS series’ In Performance at the White House, An Opry Salute to Ray Charles, the Gershwin Prize, and Live at 9:30. He has created, written and directed music videos, documentary pieces, and broadcast segments for artists including Preservation Hall Jazz Band, Lord Huron, Harry Connick Jr., Leon Bridges, Drew Holcomb, and My Morning Jacket. Michael began his career marketing mega-movies including The Rock and Independence Day and working as a junior junior junior writer on The Wire. Primarily focused on documentary and unscripted content in recent years, Michael has written, produced, and directed mission-driven movies including Don’t Stop the Music, A Chance to Dance, Soccer in the City, Our Words Our Cities, and many more.
In addition to developing and producing shows for Mesmeric Media, Michael helps build new cities in Africa and around the world via his work with the Charter Cities Institute. With his free time he enjoys race cars (NASCAR – not F1!), roadtrips, playing soccer, whiskey, and making sure his kids, Lyla and Mason, have good taste in music.
JON GRACE
Producer
Born in Pineville, KY, and raised in neighboring Middlesboro, Jon grew up loving the outdoors: fishing, hunting, riding fourwheelers and horses. From an early age, he also loved live music – with his dad taking him to see Bill Monroe, Ralph Stanley and other legends, but staying in the mountains behind his paps’ 90-acre barn on the edge of town was his favorite place to be, and in high school he started hosting parties and small concerts there, honing his skills for Laurel Cove.
Jon started dating his now wife, Dr. Aimee Grace, as a sophomore in college and followed her to Lexington and the University of Kentucky, where he graduated with a business degree in Decision Science and Information Systems. After a short stint working on surface mine reclaim, he got a job as the Adventure Tourism Director, where he got into booking shows (Shooter Jennings, Sunday Best, Ricky Skaggs and more). He took the job as Bell County Tourism Director in 2016 and began development of the live music scene and Laurel Cove Music Festival.
Jon and Aimee, with their hound Riley and cat Ziggy, love living back in the quiet country (outside Corbin, KY), and putting on our occasional house shows called the Spruce Creek Sessions. In his spare time he loves fly fishing, shooting pool, going to as many shows and festivals as he can, cheering on his Kentucky Wildcats and traveling with his wife.
JESSE SCHUSTER
Producer
Based in Austin, TX, Jesse Schuster is a dedicated talent professional who studied entertainment management at the University of Montana, laying the foundation for his career in artist representation. He served as an agent at Breakpoint Booking until October 2019 when Schuster founded and became owner of Black Swan Booking LLC, where he remains committed to nurturing careers with strategic guidance, industry insight, and unwavering enthusiasm for authentic musical voices.
In his current multifaceted role as an artist manager, agent, and consultant, he continues to dedicate himself to his passion of seeking out undeniable talent. Past and current clients include Benjamin Tod, Lost Dog Street Band, Nick Shoulders, Cole Chaney, Logan Halstead, Kindred Valley, Cam Cole, and many more.
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